Post by account_disabled on Jan 7, 2024 23:49:46 GMT -5
Consumer habits are changing, and brands must adapt to them and bet on new digital communication strategies that make them connect with consumers, but which consumers? Are brands concentrating their efforts on millennials or Generation Z and leaving out more mature consumers? How to take advantage of new communication channels, such as social networks , to connect with this population? The pandemic has increased online consumption by people between 45 and 70 years old; and Google's forecast for this atypical Black Friday is that the consumers who will buy the most online are those between 45 and 64 years old. On the contrary, the VII Annual Study of eCommerce in Spain 2020 reflects that generation Z is the one that buys the least.
Those who do it most intensively are those people between 35 and 44 years old, followed by those between 45 and 70 years old. Given these figures, are brands really prepared to respond to this new Phone Number List paradigm on social networks? With the aim of contextualizing the work on social networks by brands and demonstrating how 'senior influencers' can help them direct their advertising to a population not only millennials or Z, tomorrow (November 17) from 4:00 p.m. to 5:30 p.m., Divimove , digital studio and talent agency, will celebrate the digital event “Senior Influencers, when influence is dressed in experience.” This online meeting will bring together sector experts, advertisers and senior influencers, who will analyze the new consumer habits and the new ways of communicating that emerge with them.
Marcos García , Senior Manager NBD Spain of Divimove, will be in charge of starting this meeting with a presentation that will revolve around how brands should adapt their communications to the new normal. Next, a round table moderated by Jota YPunto will take place , in which brands such as Multiópticas will participate , represented by María Linares , Head of Digital & e-commerce of the company, Osborne , with Biljana Maksimovic , Global Marketing Director of 5J and SRC at Grupo Osborne, and mesoestetic Pharma Group , with Anna Figueras , Head of Communication, and the influencers Maica Jáuregui, Rafael Antonin and Patrizia Casarini , who will debate the value of Senior influencers in advertising. Book your ticket now here and join us tomorrow at 4:00 p.m. to discover everything that senior influencers can do for brands.
Those who do it most intensively are those people between 35 and 44 years old, followed by those between 45 and 70 years old. Given these figures, are brands really prepared to respond to this new Phone Number List paradigm on social networks? With the aim of contextualizing the work on social networks by brands and demonstrating how 'senior influencers' can help them direct their advertising to a population not only millennials or Z, tomorrow (November 17) from 4:00 p.m. to 5:30 p.m., Divimove , digital studio and talent agency, will celebrate the digital event “Senior Influencers, when influence is dressed in experience.” This online meeting will bring together sector experts, advertisers and senior influencers, who will analyze the new consumer habits and the new ways of communicating that emerge with them.
Marcos García , Senior Manager NBD Spain of Divimove, will be in charge of starting this meeting with a presentation that will revolve around how brands should adapt their communications to the new normal. Next, a round table moderated by Jota YPunto will take place , in which brands such as Multiópticas will participate , represented by María Linares , Head of Digital & e-commerce of the company, Osborne , with Biljana Maksimovic , Global Marketing Director of 5J and SRC at Grupo Osborne, and mesoestetic Pharma Group , with Anna Figueras , Head of Communication, and the influencers Maica Jáuregui, Rafael Antonin and Patrizia Casarini , who will debate the value of Senior influencers in advertising. Book your ticket now here and join us tomorrow at 4:00 p.m. to discover everything that senior influencers can do for brands.